Lenskart is an Indian eyewear retailer, founded in 2010. The company sells eyeglasses, sunglasses, and contact lenses. As of March 2019, Lenskart had 1,000 offline stores in India. In this blog post, we will be discussing the marketing strategy of Lenskart. We will cover topics such as their target market, marketing mix, and more. So if you want to know more about how this company has become successful, read on!
Inventory-based business model
The inventory-based business model is the backbone of Lenskart's marketing strategy. By keeping a large inventory of products, Lenskart is able to offer a wide variety of products to its customers. This allows Lenskart to cater to a wide range of customer needs and preferences.
Lenskart's inventory-based business model also allows it to offer discounts and promotions on a regular basis. This helps to attract new customers and retain existing ones. By offering discounts and promotions, Lenskart is able to create a loyal customer base that keeps coming back for more.
Advertising on Google
Google is one of the most popular websites in the world and gets billions of page views per day. This makes it an ideal place to advertise your business. There are a few different ways to advertise on Google, and each has its own benefits.
One way to advertise on Google is through pay-per-click (PPC) ads. These are the ads that appear at the top of the search results page when someone searches for a keyword that you’ve targeted. You only pay when someone clicks on your ad, making it a very cost-effective way to reach potential customers.
Another way to advertise on Google is through Display Ads. These are banner ads that appear on websites in the Google Display Network. You can target your ads to specific websites or topics, and you only pay when someone sees your ad. Display Ads can be a great way to raise awareness of your brand and get people to visit your website.
Finally, you can also use Google AdWords to create text ads that appear next to the search results when someone searches for a keyword that you’ve targeted. AdWords allows you to set a budget for your campaign and track how well your ads are performing.
No matter which type of Google advertising you choose, you can be sure that you’re reaching a large audience of potential customers.
Social Media Campaign
A social media campaign is a coordinated marketing effort to reinforce or promote a product, service, or brand through the use of one or more social media platforms.
When executed effectively, social media campaigns can lead to increased brand awareness, engagement, and conversions. In this article, we'll take a look at the steps involved in planning and launching a successful social media campaign.
Before you launch your campaign, you need to determine your goals and objectives. What are you trying to achieve with your campaign? Once you know your goals, you can develop a strategy for achieving them.
Your strategy should take into account your target audience, the platforms you'll be using, the type of content you'll share, and how often you'll post. With all of this information in hand, you're ready to start creating content for your campaign.
When it comes to creating content, quality is more important than quantity. Make sure that each piece of content you create is interesting and informative. If you're posting on Twitter, keep your tweets brief and to the point. If you're creating videos for YouTube, make sure they're well-produced and informative.
Once your content is created, it's time to start promoting it through your chosen social media channels. Share your content regularly and make sure to interact with your followers. Respond to comments and questions in a timely manner.
By following these steps, you can launch an effective social media
Omni-channel retail business model
An omni-channel retail business model is one that allows customers to shop seamlessly across channels, including in-store, online, and mobile. This type of business model provides a consistent experience for customers no matter how they choose to shop.
One of the benefits of an omni-channel retail business model is that it can help you reach more customers. By being present on multiple channels, you can tap into new customer segments that may not shop with you if you were only present on one channel.
Another benefit of an omni-channel retail business model is that it can help you increase customer loyalty. By providing a consistent shopping experience across channels, you can create a loyal customer base who will keep coming back to your store or website.
If you're thinking of implementing an omni-channel retail business model, there are a few things to keep in mind. First, you need to make sure that your inventory is synced across all channels so that customers can always find the products they're looking for. Second, you need to ensure that your staff is trained on how to provide a consistent experience across all channels. And finally, you need to have the right technology in place to support an omni-channel strategy.
SEO
SEO is one of the most important aspects of any digital marketing strategy. It is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
When it comes to Lenskart, SEO plays a vital role in bringing potential customers to the site and then converting them into actual paying customers. The company has a number of high-quality blog articles on its website which helps it rank well for relevant keywords. In addition, Lenskart also heavily relies on social media promotion and PPC advertising to drive traffic to its site.
Focus on quality and price
When it comes to marketing, Lenskart focuses on quality and price. The company offers a wide range of products, from budget-friendly options to high-end designer frames. And while they do have a variety of price points, they're all very fairly priced. This makes Lenskart an attractive option for customers who are looking for quality products at a reasonable cost.
In addition to focusing on quality and price, Lenskart also puts a strong emphasis on customer service. They offer a 60-day return policy, free shipping on all orders, and a 24/7 customer support line. This commitment to customer satisfaction is one of the things that sets Lenskart apart from its competitors.
If you're looking for a brand that offers great value without compromising on quality, then Lenskart is definitely worth checking out. With their competitive pricing and commitment to customer service, they're sure to be one of your go-to places for all your eyewear needs.
Celebrity endorsements
Celebrity endorsements are a powerful marketing tool. They can help to raise awareness of a brand, and create a positive association in the minds of consumers.
Lenskart has used celebrity endorsements effectively to build its brand. In 2016, the company signed up Bollywood star Ranveer Singh as its brand ambassador. This was a shrewd move, as Ranveer is hugely popular with millennials – the target market for Lenskart.
Ranveer Singh has appeared in a series of successful TV commercials for Lenskart, which have helped to increase brand awareness and drive sales. He has also been active on social media, promoting Lenskart’s products and special offers.
Thanks to its clever use of celebrity endorsements, Lenskart has established itself as a leading player in India’s online eyewear market.
Franchising for offline stores
Franchising is a great way to expand your business offline. It allows you to open new stores in different locations without having to set up and manage them yourself. Lenskart has a franchising program that makes it easy for interested entrepreneurs to start their own Lenskart store.
The first step is to fill out the online application form. Lenskart will then review your application and get in touch with you to discuss the next steps. Once you're approved, you'll need to sign a franchise agreement and pay the initial franchise fee. After that, you'll be able to start setting up your newLenskart store!
Virtual reality technique
Virtual reality is a computer-generated environment that simulates a real or imagined place. Companies use virtual reality (VR) to create realistic experiences for customers or employees. For example, Lenskart has used VR to allow customers to try on glasses without having to physically visit a store. The customer puts on a VR headset and is transported to a virtual showroom where they can browse different styles of glasses. This allows the customer to get an idea of how the glasses look on their face without having to go through the hassle of trying them on in person.
Lenskart is not the only company using VR for marketing purposes. McDonald’s has also used VR to give potential customers a “taste” of their products. In 2015, McDonald’s set up virtual reality headsets in some of their stores so that people could “experience” what it’s like to be inside one of their restaurants. This was a way for McDonald’s to show potential customers what they had to offer without them actually having to step foot inside the restaurant.
VR is an emerging technology that is changing the way companies market their products and services. It allows customers or employees to experience something in a completely new way. For Lenskart, VR has been used as a way to let customers try on glasses without having to physically visit a store. This gives the customer convenience and peace of mind knowing that they can see how the glasses look on their
B2C model
In business-to-consumer (B2C) marketing, businesses market their products and services to consumers. This type of marketing is usually done through advertising and promotion, but can also include direct selling and public relations.
Businesses that use a B2C marketing strategy typically have an advertising budget that they use to promote their products or services. They may also use direct selling techniques, such as door-to-door sales or telemarketing. In some cases, they may use public relations tactics, such as hosting events or sponsoring community activities.
The goal of B2C marketing is to increase sales by reaching more consumers and generating interest in the products or services being offered. By using various marketing channels, businesses can reach a large number of potential customers at a relatively low cost.
A well-executed B2C marketing strategy can result in increased brand awareness, higher sales, and improved customer loyalty.
Modern Eye-testing
Lenskart is an online retailer of eyewear in India. It was founded in 2010 by Peyush Bansal, Sumeet Kapahi, and Amit Chaudhary. The company sells a wide range of products including prescription glasses, sunglasses, contact lenses, and eyewear accessories.
The company has been successful in creating a strong brand identity for itself and is now considered to be the leading player in the Indian online eyewear market. In order to maintain its position at the top, Lenskart focuses on constantly innovating its marketing strategy.
One of the most important aspects of Lenskart's marketing strategy is its focus on providing a superior customer experience. The company offers free home delivery and 14-day return policy which helps it stand out from its competitors. Furthermore, it also has a 'try-on' service which allows customers to try on up to 5 frames at their home before making a purchase.
This focus on customer experience has helped Lenskart grow significantly over the years. In fact, the company registered a growth of 400% in FY2017. This impressive growth can largely be attributed to Lenskart's excellent marketing strategy.
Attractive Discount
In order to attract customers, Lenskart offers a discount of Rs. 500 on its products. The company has also implemented an EMI scheme wherein customers can pay for their purchase in EMIs.
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